Following the success of last year’s event, we cannot wait for this year! If you are not familiar with what White Sunday is all about – let me fill you in…


It all began with the utterly disappointed bride and the utterly disappointing wedding gown.

ONLINE Wedding Dresses 

Now, if you’re a bride-to-be you will understand the absolute devastation this would cause:

the wedding dress you have been dreaming of the wedding dress that was so glamourous, the one that everyone would admire the  wedding dress that you were promised by the ever so convincing website the wedding dress you had made to measure the wedding dress that brought tears to all the special people in your life in the picture the wedding dress you pictured your partner seeing you in the dream wedding dress for so much less the wedding dress that finally arrived ………. the wedding dress that was NONE of the above

You see, all too often we speak to devastated brides who have experienced this awful situation first hand. They trusted and invested their hard earned, well saved, wedding budget in a faceless billion dollar internet industry that illegally uses genuine designer photos to sell cheap, counterfeit dresses, made of stiff, itchy, ill fitting fabrics. To add insult to injury, websites selling counterfeit wedding dresses will  not refund your investment, leaving pockets empty and dreams shattered.

The OUTLET Experience

Alternatively some brides purchase perfectly nice gowns from huge outlet chains but they tell us that something is missing from the experience. They believed they had to trade off the pleasure and expertise of shopping with an established bridal boutique to be able to buy within their budget.

The experience of buying your wedding dress is part of your wedding story – a story you will tell through the generations. My Mum always tells me of her own bridal experience, how she visited a little independent  boutique in Hendon, North London, one Sunday morning, and fell in love with a beautifully beaded, scalloped, buttoned dress, that the consultant had picked out specially for her.

One of our amazing designers Ian stuart talks about the importance of expert advice, commenting how expertise is essential with any important purchase what ever it may be, from a car to a wedding gown. Expert advice will guarantee that you are choosing the best product for you!

‘Going to a bridal shop allows you to try on shapes you wouldn’t have even considered. Many brides end up wearing a gown that looks nothing like what they originally thought they wanted.’

He also talks about the importance of accessorising and all those special finishing touches that a reputable boutique, will help you with.

 ‘Trying on veils, jewellery, headpieces, gloves, boleros, wraps etc can really transform the mood of a gown, help you realise its potential, and how a gown can work for you.’    

Bridal boutiques specialise in delivering a personal, professional and expert experience for each and everyone of their brides whatever the budget.


The Solution 

Savvy brides have discovered that they don’t have to give up the pleasure of working with specialist bridal boutiques to buy a genuine designer gown at a price they can afford.

Once a year, Limelight teams up with other beautiful boutiques in West Yorkshire for The White Sunday Bridal Sale. Here you get the full bridal experience – trying on designer wedding gowns with the help of creative and highly experienced consultants – and you will also get an unbelievable discount on your sample gown. We, along with Alison Jane bridal and Gowns Uk are selling off the peg designer wedding dresses, with prices starting from £150!  Designers include Essense of Australia, Ellis, Ian Stuart, Caroline Castigliano, Annais, Nicola Anne, Alexia Designs, Daisy by Alexia, Heritage Balbier/Wyatt, Romantica, KWH, Stewart Parvin, Eternity, Sonsie, Enzoani Blue, Benjamin Roberts and Enzoani Beautiful. There is up to 75% off gowns to take away on the day and plenty of sizes to choose from!

To register free of charge for this amazing event at The Holiday Inn Garforth Leeds just go to You can also follow the event page on Facebook at

We’ll See you there!


So, it’s that time of year again … John Lewis has brought a tear to our eye and that fuzzy feeling to our heart. However, Christmas has come a little early in the boutique as we have been given a very special gift of our own. We have been awarded RBA membership (Retail Bridalwear Association), and we could not feel more proud!


 What this means for the Boutique?

As an RBA member we have gone through a selection process which assesses the quality of the owners and staff, the bridal labels offered offered and the general presentation of our boutique to the public. One of the RBA’s specifications is: the bride must be able to relax with experienced staff to advise her in a professional atmosphere.’

We are honoured to be one of the very few bridal retailers, not only in West Yorkshire, but throughout the UK, to be accredited this prestigious membership within the bridal industry. So a huge thank you and very well done to our amazing team who have worked so hard make this possible!

What does this means for the Bride?

So, what does RBA membership mean for the bride? The RBA is a nation wide organisation of well-established and reputable independent wedding dress retailers, which only recognises the best in the industry. So you can be 100% sure that you are buying the most important dress of your life, from one of the leading bridal retailers in the UK!

Being part of the RBA also means that, when you purchase your bridal gown from our store, you are entitled to register for extra financial protection, under the Bride Protection scheme. So, in the unlikely event that a RBA member store should close before you can collect your dress, the association will ensure that they locate a replacement gown or refund your deposit. But do rest assured –  the RBA only accredits retailers with a solid financial background who have been trading for over five years.

The BPS (Bride Protection Scheme) is completely free, however you must register your purchase with the RBA, please ask in store for details.

‘It really means so much to the Limelight team and I to be recognised  for our service to all the clients we have the pleasure of working with, and of course we wouldn’t have received this accreditation without the beautiful brides that have made Limelight what it is today – thank you!’

 Haley Guest Limelight Occasions

W H I T E  S U N D A Y  B R I D A L  S A L E  – T H E  R E V I E W

As some of you may know we recently held West Yorkshire’s first collaborative designer sale with three other prestigious bridal boutiques from the area, and it was a triumph!Together with Elegance of Scholes, Gowns UK and Alison Jane Bridal we filled the room with beautiful designer gowns, shoes, accessories, and maids dresses which were all priced at a phenomenal discount!

We couldn’t believe what a success the event was, brides-to-be were literally queuing out the door, eagerly awaiting the unique opportunity to buy genuine designer gowns from highly experienced consultants from reputable local boutiques.



Girls were able to choose from a huge range of designer gowns, and were able to try them in front of an unlimited amount of guests.  One of the greatest achievements for us was the way all four shops from the industry were able to work together for the good of the bride!

But of course the best part of the day was to see so many happy brides, knowing that they were leaving with high quality genuine designer dresses!


We spoke to Rachel about her experience at White Sunday and heres what she had to say: ‘I’ve been to factory outlets, and even browsed on the internet hoping to find a designer gown I could afford, neither of them offered the service I have received today, being properly fitted into gowns and being able to seek advise from a skilled seamstress is just wonderful!’ 

The reaction to White Sunday was so positive, that we will be taking it to other areas of West Yorkshire, so make sure you look out for this exclusive annual event in 2016!

With special thanks to the amazing Sarah Brabbin and her wonderful photography.

We are pleased to announce that Limelight is taking part in West Yorkshire’s first collaborative designer sample sale on Sunday the 18th of October 10am to 4pm at Holiday Inn Garforth Leeds. This event is specifically aimed at any bride who wants to buy a designer dress off the peg and take it home the same day with expert guidance from four local bridal boutiques

The Problem

The world of weddings is always an adventure and fortunately most of our brides feel that everything is going to plan. However, occasionally we are faced with a tearful bride who needs our help.

Why? Usually, its one of two things, either time is not on her side and she has left it to late to order the designer dress she had hoped for; 0r, she has bought, what she thought would be her dream dress, on the internet and ended up bitterly disappointed.

With thousands of websites dedicated to the mass production of “designer” made-to-measure gowns at minuscule prices, we are not surprised that lots of girls put their trust, not to mention a substantial amount of their wedding budget, into these organisations. However the truth is that internet wedding dresses are rarely ever what they are advertised to be, more often then not, they are tragic, poorly made copies of the real thing. And worse still, non-refundable. When we ask these girls why they chose to order online, most of their responses are the same…’ Weddings are expensive and it seemed like the only way to get a designer gown at an affordable price…’

The Solution

Many bridal shops have designer sample sale dresses available to take away that day, solving the issue of time and expense. The gowns are 100% genuine designer quality and the bride is given the same experience that she would expect when ordering directly from the designer. At Limelight we have an extensive range of high quality designer dresses by huge industry names such as; Stewart Parvin, Ian Stuart, Essense of Australia, Ellis Bridals and many more.

However whilst most girls find exactly what they are looking for, sometimes we are unable to provide a deserving bride with her dream sample dress which just happens to be in her size! Thats why we have teamed up with three of West Yorkshire beautiful bridal boutiques to create an event that every bride will want to go to.

W    H    I    T    E         S    U    N    D    A    Y collaborative designer sale

The event will showcase an extensive selection of designer dresses from all four shops under one roof at a huge discount for brides-to-be to try, buy and take home the same day (so its probably a good idea not to bring your partner!) Leeds is great central location with easy access from all major towns in West Yorkshire. Brides will be offered a vast range of expertise and skills to help them choose the perfect gown, and to reassure them that it is the brides best interest we have at heart, all staff members will work with all gowns from all shops.

Keep a look out for more updates on this event on Facebook, Google +, twitter and our website! #whitesunday



Linda, expert bridal stylist for Limelight occasions advises brides on wedding dress styling and fitting

It has to be perfect, you will be the centre of attention – everyone has advice to offer, there are bridal forums, magazine timelines and horror stories galore – but choosing your wedding dress is supposed to be fun! As bridal stylists, we spend hours talking with brides. We have come to the conclusion that to really enjoy the experience you need find the bridal suppliers who best suit your individual needs, so it helps to understand three key things before you start your bridal shopping:    


STAGE ONE: GIRLIE DAY You are getting married! Your first thought after the engagement ring is the wedding dress. At this stage you want to rush out with your friends and try on lots of frocks to get some ideas – its fun, its frivolous – it’s a girlie day out.

STAGE TWO: I LOVE THAT MAGAZINE LOOK BUT WILL IT SUIT ME? You have chosen the venue and are now researching wedding dresses seriously. You love a particular dress style in the magazines/internet, you’ve cut out the pictures and put them in a look book/Pintrest page. You’ve considered bridesmaids, colours, chair covers and flowers. Now you need to find wedding dress boutiques to help put the look together to see if it works for you. Friends and family make recommendations, you research wedding shops on line and book appointments

STAGE THREE: SPOILT FOR CHOICE Wedding dress designers are a talented bunch. There are thousands of fab frocks out there and it can be confusing trying on lots of different dress shapes and fabrics to work out why some work better than others. How quickly you find your direction depends on how you well you communicate with your stylist. If you give honest and detailed feedback on each dress , a skilful consultant will listen carefully and guide you towards finding dresses that are perfect for you.

STAGE FOUR: THE SHORT LIST Because there are so many amazing wedding dresses, we think the idea that there is only one perfect dress is now a bit of a myth. By this stage you will probably have found several dresses that you really love and you may have a front runner – but you need to be sure, so you book retry appointments at your favourite bridal shops.

STAGE FIVE: THE DECISION You have some decisions to make, you have a timescale. You must order your dress in time for it to be made, delivered and fitted perfectly. You know this is ‘the one’. Time to order and celebrate, stop looking at wedding dresses, focus on other aspects of your wedding and look forward to the day your dress arrives.


A bridal boutique is a bit like an iceberg. When you first arrive to look at wedding dresses, you only see the tip of it – attractive and exciting – but a wedding shop is not just about selling dresses, there is so much more going on than meets the eye. Here are Limelight’s top five before you start bridal basics:

 1. Book an appointment: The best bridal shops will go to great lengths to make you feel like the only bride in the world, but in reality they are working very hard behind the scenes to make sure that twenty or thirty brides get married in perfectly fitting wedding dresses with immaculate accessories each month. Large boutiques will supply outfits for the entire wedding party – groom, ushers, bridesmaids, mothers of the bride and groom – that’s a serious time commitment with each outfit being steamed and pressed, altered and sometimes made from scratch to suit exact requirements. So when you bowl up with your friends excited, unannounced and oblivious at stage 1 of the wedding dress cycle, ready for a lovely girlie day out trying on wedding dresses, it can be very disappointing to be greeted with ‘I’m sorry but you need an appointment.’ You may well think the shop is unfriendly and unhelpful. This is not the case, it simply means there is no consultant available to help you because they are already booked by other brides or are preparing dresses for collection. They will be sorry to disappoint you, but may have no choice but to suggest you browse and make an appointment for another day.

Other alternatives include taking the girls to a bridal outlet where they can pull out lots of dresses for you to try on, or ringing to ask a bridal shop if the girls can help you into sample sale dresses without consultant service, or you can ask to book a special girlie appointment – there will be a charge for this but consultant service and hospitality such as a cream tea or bubbly and nibbles will be provided. 

2.  Bridal stylists offer you time and expertise – value your appointment. Bridal shops understand the cycle of choosing a wedding dress. Good bridal consultants are invaluable in your search for ‘the dress’ and won’t rush you into a decision you’re not ready to make. In appointments they freely commit significant amounts of time to you, knowing full well that you may simply use their expertise to help you buy elsewhere. Yet, inexplicably, there is a growing trend for brides to cancel appointments the same day or worse still, not show up at all – try doing that at the dentist! This denies other brides on the waiting list an appointment. As a result some shops now charge for bridal appointments and sadly we predict that this may soon become the norm.

3. Start shopping nine to tewelve months before you get married: the wedding dress cycle takes time. So does making your wedding dress, delivering it, having accessories made to compliment it, fitting it and steaming it. Wedding dress shops ask you to order at six to nine months in advance of your wedding, not because they want to hurry you into parting with your cash but because it genuinely takes that long to bring it all together.

4. Make wedding dress fittings your priority: the huge amount of work that goes on behind the scenes in bridal shops is centered around the sewing room. Expert bridal seamstresses work long hours to help perfect hour glass figures and they work to very tight schedules during peak wedding season. We understand that the run up to the wedding is a busy time for brides, with hair and makeup trials, hen dos and spa days to fit in; but your wedding dress is a vital part of your day! If you change your fitting appointment with your seamstress it affects the sewing schedule and has a knock on effect for completing your dress so it needs to be your number one priority.

5. Decide where you will store your dress before the wedding: Bridal shops will aim to have your dress fitted and steamed two weeks before your wedding day. Once steamed your dress needs to be hung with the train spread out in a room where it can be kept undisturbed and pristine. Brides often ask us to store their dress  right up to the day before their wedding and we have to refuse. Wedding shops simply do not have enough private space to store lots of dresses that have been prepared for collection so it is really important that you ask a friend or relative with a spare room to store your dress for you.


If choosing your wedding dress is going to be fun, it is important to recognise what you want from your wedding shopping experience and to choose your bridal suppliers accordingly.

 I am very indecisive and will struggle to make a decision: Too many opinions will confuse you. Take only one or two people who know you really well to your appointments. Research bridal shops with a good reputation. Ask the stylists to help you find a direction and try on only the dresses which fit your criteria. Give your self a timescale and stick to it. As soon as you decide on your dress order it and focus on another aspect of your wedding.

I am interested in keeping the budget low and don’t need bridal consultants to help me: A bridal warehouse or outlet may be a good choice but be aware they do not offer a seamstress service and bridal shops will not fit dresses that have been purchased elsewhere, so you will need to organise your own alterations.

I want to buy from a bridal boutique but am worried about cost and sales pressure: Do your research – find out which bridal labels fall within your price range and which bridal shops stock them. Ring the boutiques and ask if you can call in to browse – you will get a feel of the boutique and its consultants before you book an appointment. Good bridal boutiques don’t pressurise you and will help you work within your budget.

Considering buying from the internet? Beware!  



The  Retail Bridalwear Association takes daily calls on their Helpline from disappointed brides who have been let down by fraudulent online traders. Distraught brides who have had poorly made wedding dresses in cheap fabrics delivered to their door often ring our store to ask if our seamstresses can help, unfortunately there is nothing that can be done to make a cheap copy look like the real thing!When you buy from a reputable retailer, you know what you’re purchasing – a quality wedding dress from a genuine bridal label and that you will receive good service throughout the entire process. 

I want to buy off the peg: Most bridal shops will have some samples to sell off the peg. Allow yourself plenty of time to look for your dress because you are not just looking for one that you love, it must also fit you! A wedding dress can usually be altered down by two sizes but no more.

I want to buy from a bridal shop but I expect a good deal: Bridal shops are not car dealers – try asking John Lewis for a discount after a sales consultant has spent hours trying to help you. You would be better asking up front for a pricing policy. Some wedding shops will offer discounts depending on how much you spend with them overall – for example if you hire so many mens suits you will get one free. Bridal stores hold trunk shows and sample sales regularly so if getting a bargain is your priority look out for these events.

The whole experience of buying my dress is very important to me. I really want to spend time on the styling of my dress: Research bridal shops with reputations for excellent stylists and read testimonials to see what other brides say about them. Choose boutiques that carry a range of quality labels and call into the shop to browse to get a feel of the store before booking. Book your appointments well in advance, preferably during the week, as Saturdays are often very busy. Make sure you know exactly where the shop is and parking arrangements so you are not late and can maximise your appointment time. Wear your hair and a light facial makeup as you might on your wedding day. Talk honestly with your stylist so she knows exactly how to help you find your dress. Enjoy!